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twitter Archive
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Three Key Tools to Discover Healthcare Twitter Influencers
Posted on February 27, 2013 | No CommentsAs Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track... -
Nonprofit Spotlight: The Twitter ‘Goody’ Mob
Posted on January 18, 2013 | 2 CommentsWhat happens when you combine the mega-social platform Twitter with the crowd-boosting appeal of a flash mob? Answer – an innovative and effective way for organizations to drive support and interaction. First used by social media guru and new Weber Shandwick SVP, Ryan Hodgson in... -
Trending Tech: Apple’s WWDC 2012, Cost Cuts & Facebook Exchange
Posted on June 15, 2012 | No CommentsApple dominated another week after it announced new products and updates on the opening day of its Worldwide Developers Conference. In other news, Nokia announced massive layoffs while Dell communicated plans to cut costs to grow beyond PCs. Facebook announced the launch of a real-time... -
An Analysis of Social TV and the Second Screen
Posted on May 24, 2012 | 1 CommentThe Social TV movement has arrived. And it’s here to stay. Don’t believe me? Well tune into your favorite Prime Time TV show this week and chances are that you’ll see at least one of the following things: On-screen promotions of hashtags, Twitter handles and/or... -
Trending Tech: National Day of Unplugging, Job Cuts and Mergers
Posted on March 23, 2012 | No CommentsThe tech world is constantly changing with mergers, business deals and new product releases. Yet again, Apple hit the front page with its decision to pay dividends and do a $10 billion buyback of its stock. In other news, Twitter celebrated its sixth birthday with... -
SxSW Takeaway: On Brand Journalism
Posted on March 21, 2012 | No CommentsFor years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending... -
Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives
Posted on March 2, 2012 | No CommentsOn Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather... -
Trending Tech: Apple Dominates News, Google Acquires Motorola and Olympus Employees Get Jail Time
Posted on February 17, 2012 | No CommentsOnce again, Apple has shown how much its company news can control the tech news cycle by making product announcements, setting financial landmarks and experiencing regulatory problems. After much speculation and anticipation, regulators cleared Google’s acquisition of Motorola Mobility. Zynga shares fell after a lackluster... -
FTC Cracks Down on Fake Reviews
Posted on February 9, 2012 | 1 CommentConsumer opinions online have certainly changed the landscape of traditional and editorial product reviews. When I’m out to make a technology purchase, I’ll typically scour review sites like CNET, PC Magazine and Consumer Reports, talk to friends, colleagues and maybe even get a store employee’s...
