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Posted on February 27, 2013 | No CommentsAs Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track...
Posted on June 15, 2012 | No CommentsApple dominated another week after it announced new products and updates on the opening day of its Worldwide Developers Conference. In other news, Nokia announced massive layoffs while Dell communicated plans to cut costs to grow beyond PCs. Facebook announced the launch of a real-time...
Posted on March 23, 2012 | No CommentsThe tech world is constantly changing with mergers, business deals and new product releases. Yet again, Apple hit the front page with its decision to pay dividends and do a $10 billion buyback of its stock. In other news, Twitter celebrated its sixth birthday with...
Posted on March 21, 2012 | No CommentsFor years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending...
Posted on February 17, 2012 | No CommentsOnce again, Apple has shown how much its company news can control the tech news cycle by making product announcements, setting financial landmarks and experiencing regulatory problems. After much speculation and anticipation, regulators cleared Google’s acquisition of Motorola Mobility. Zynga shares fell after a lackluster...