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Posted on February 27, 2013 | No CommentsAs Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track...
Posted on February 14, 2013 | No CommentsAs PR professionals, we thrive on making magic happen behind the scenes to produce exceptional client results. So to me, creating and executing a spectacular event is the silver tuna of working in public relations. Throughout my experiences I’ve learned that it’s never easy—but that...
Posted on June 12, 2012 | 1 CommentOne of the best spokespeople I ever trained wasn’t a CEO. Or a corporate executive of any kind for that matter. He was a hip hop dancer who was preparing for a national tour to promote a well-known consumer product you’ve seen on your grocer’s...
Posted on May 31, 2012 | 2 CommentsI was 15-years old when I first picked up the guitar. And like, I don’t know… 19 or 20 before I set it down for more than a few minutes at a time. I played that thing constantly. Hours and hours of memorizing finger positions,...
Posted on November 29, 2011 | No CommentsWho doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple...
Posted on October 6, 2011 | No CommentsCharles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Surviving a trade show is similar to surviving life (just on a slightly smaller...