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tips Archive
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Your SxSW 2013 Survival Guide!
Posted on March 12, 2013 | No CommentsIt’s March, which means it’s time for another SxSW! This year’s edition is right around the corner. Just a year ago I found some great tips on surviving the event, and after attending I have some more ways in which to make your SxSW 2013... -
Three Key Tools to Discover Healthcare Twitter Influencers
Posted on February 27, 2013 | No CommentsAs Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track... -
6 Tips to Pulling Off A Big Media Event
Posted on February 14, 2013 | No CommentsAs PR professionals, we thrive on making magic happen behind the scenes to produce exceptional client results. So to me, creating and executing a spectacular event is the silver tuna of working in public relations. Throughout my experiences I’ve learned that it’s never easy—but that... -
Learning the Spokesperson Dance
Posted on June 12, 2012 | 1 CommentOne of the best spokespeople I ever trained wasn’t a CEO. Or a corporate executive of any kind for that matter. He was a hip hop dancer who was preparing for a national tour to promote a well-known consumer product you’ve seen on your grocer’s... -
Your Fingers Are Not Too Fat
Posted on May 31, 2012 | 2 CommentsI was 15-years old when I first picked up the guitar. And like, I don’t know… 19 or 20 before I set it down for more than a few minutes at a time. I played that thing constantly. Hours and hours of memorizing finger positions,... -
Your Survival Guide to SxSW 2012!
Posted on March 8, 2012 | No CommentsAlong with Wade Rockett and Laura Gonia, I’ll be reporting on all the happenings at SxSW 2012 in Austin, Texas, which kicks off on Friday. Earlier this week I spoke with Rockett, a SxSW veteran, who provided some great tips on surviving the show: Eat... -
Live From FMC: Sharing Insights on Facebook Timeline for Brand Pages
Posted on February 29, 2012 | No CommentsNOTE: This post originally appeared on Weber Shandwick Digital’s Social Studies Blog, authored by @BenRissman. Facebook has also provided an excellent video course to guide you through the changes – www.learnfacebookpages.com. I’m at Facebook’s fMC event in New York today, where the social network just... -
5 Tips to Elevate Your Next Infographic from Good to Great
Posted on November 29, 2011 | No CommentsWho doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple... -
Play it Smart With Your QR Code Campaign
Posted on November 15, 2011 | 1 CommentAs our Weber Shandwick Seattle tech team prepared to create a dynamic QR-code scavenger hunt for a client this summer, we started to notice those black-and-white, scannable squares everywhere we looked. We saw them on giant billboards and buses…on the back of coasters in restaurants... -
Public Relations Trade Show Survival Guide
Posted on October 6, 2011 | No CommentsCharles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Surviving a trade show is similar to surviving life (just on a slightly smaller...
