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Posted on May 15, 2013 | No CommentsRecently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare world. Check out more from our network experts in our 1st Take series. What’s the...
Posted on May 6, 2013 | No CommentsOne of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on.
Posted on May 2, 2013 | No CommentsAnd… we’re back! A couple weeks back, Las Vegas played host to our Concur client’s annual user conference, Fusion 2013. And this year, it was more accessible than ever to Concur’s global customers, partners, employees and the many media who follow the company from around...
Posted on March 12, 2013 | No CommentsIt’s March, which means it’s time for another SxSW! This year’s edition is right around the corner. Just a year ago I found some great tips on surviving the event, and after attending I have some more ways in which to make your SxSW 2013...
Posted on March 8, 2013 | No CommentsDigital Strategist. What activities does that job entail on a daily basis? A digital strategist works with account teams and clients to identify business problems and define realistic goals and key performance indicators that, when paired with smart tactics and a solid understanding of the target audience, will result in empirical progress against the baseline – translation; ROI.
Posted on March 7, 2013 | No CommentsCleaner design, a unified user experience across all platforms and more prominent images. Those were the takeaways from Facebook’s reveal of the revamped News Feed. Put simply, visuals matter. For photographers, visual storytellers and the brands alike, the move to emphasize photos and videos should...
Posted on March 7, 2013 | No CommentsWeber Shandwick and KRC Research conducted a survey among 2,000 female consumers in North America (US and Canada) to identify segments of influential women in social media. Check out our key findings: • The overwhelming majority of North American women are on social media. Their...
Posted on January 28, 2013 | No CommentsHappy Community Manager Appreciation Day, friends! CMAD celebrates those dedicated communications professionals who “serve customers every other day…[and] should get a day of thanks to highlight how they’re changing the face of business, customer care, and our industry,” according to CMAD founder, Jeremiah Owyang. Our...
Posted on January 25, 2013 | No CommentsEver wanted a glimpse into the day-in-the-life of a community manager? We're breaking it down in celebration of #CMAD.
Posted on January 24, 2013 | 1 CommentMichelle Pratt, a community manager at WS Seattle, shares her advice for showing appreciation to your community. #CMAD