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Weber Shandwick Seattle takes an integrated approach to communications. We engage, always. We spark conversations, keep them going and turn ideas into global movements.

Tag Archives: social media

Digital

Kenneth Cole Tweet

Debunking Myths Tied to Social Media Authenticity

May 6, 2013

One of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on.

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