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engagement Archive
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Four Peaks Spotlight: Sandra Jackson-Dumont
Posted on April 25, 2013 | No CommentsPicking up where we left off with our Four Peaks Spotlight Series, we’re featuring guests from upcoming Four Peaks episodes. Four Peaks is a current affairs program created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Host Hanson... -
Can Seattle be the Next Silicon Valley?
Posted on April 23, 2013 | No CommentsIt rains a lot in New York City. Yeah, I’m saying this from Seattle. Seattle, of all places. Doesn’t it rain every day here? And I have the gall to say that somewhere else gets a lot of rain? Get a load of this guy, right? -
Launching Our Four Peaks Spotlight Series
Posted on January 24, 2013 | 2 CommentsThis year Weber Shandwick Seattle is thrilled to partner with Four Peaks, a monthly current affairs show created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Episodes tap into the Pacific Northwest’s rich network of... -
Nonprofit Spotlight: The Twitter ‘Goody’ Mob
Posted on January 18, 2013 | 2 CommentsWhat happens when you combine the mega-social platform Twitter with the crowd-boosting appeal of a flash mob? Answer – an innovative and effective way for organizations to drive support and interaction. First used by social media guru and new Weber Shandwick SVP, Ryan Hodgson in... -
Weber Shandwick Report: Socializing Your CEO 2013
Posted on January 16, 2013 | No CommentsDid you know that 66 percent of CEOs at the world’s top 50 companies engage in social media as of 2012, up from 36 percent in 2010? That’s one of the many new findings by Weber Shandwick in its most recent analysis, titled Socializing your... -
Defining Imperatives for Successful Global Engagement
Posted on January 10, 2013 | No CommentsA few years ago, here in Seattle, I participated in one of the largest global new business pitches for which my agency had ever competed. The client’s business, which was very complex within a rapidly changing industry, reached every major market around the world. Needless... -
Planning for the New Public Relations
Posted on October 4, 2012 | No CommentsReal-time Branding Needs Real-time Branders As we head into the home stretch of 2012, Weber Shandwick and many of our clients are focused on business plans for 2013. Neck deep in that process for Weber Shandwick Seattle, my leadership team and I have been asking... -
The Newest Oldest Rule of PR: Engagement
Posted on August 2, 2012 | 1 CommentIn the beginning, there was the pitch. Elevator pitches, reporter pitches, fastballs and curveballs. The definition of a good PR person was based on the impact of their pitch – to journalists who would then write an article based on that pitch’s spin. Then came... -
Another Signpost of the Engagement Era: HuffPost Live
Posted on July 11, 2012 | No CommentsThe Huffington Post has announced a new approach to news called HuffPost Live that will feature readers’ voices alongside regular contributors. Due to launch on August 13th, this looks like another sign that the engagement era is upon us, something we know all too well.... -
Winning at the Game of Engagement
Posted on June 29, 2012 | 1 CommentWe are all engaging (always) at Weber Shandwick, but when it comes to sharpening our skills, only a select few could be crowned the kings and queens of Content Fusion in a new game we invented called the Game of Engagement, which debuted yesterday at...
