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Posted on April 5, 2013 | No CommentsWe’re on information overload. This trend is nothing new, but it’s also not going away and it’s something we need to continue to think about as communications professionals. The ability to access information we want is no longer enough. Now, we want information we didn’t...
Posted on December 3, 2012 | No CommentsWeber Shandwick recently introduced the first report in a series tied to research on Digital Women Influencers. We partnered with KRC Research, surveying 2,000 female consumers in North America, to identify segments who not only have gone unnoticed by marketing and communications professionals, but who...
Posted on November 14, 2012 | No CommentsAs a visual storyteller, do you feel that our culture of rapid social communications is compromising or helping elevate visual art? Everyone in visual media should be rejoicing that the masses are getting closer and closer to appreciating quality work. Photographers, designers, illustrators, animators; everyone just became more in demand and more valued because brands need daily content that is pinnable, sharable, tweetable, likable and ‘goes viral.’ I’m happy to report that while it seems like photography has “died” four times in the last 20 years, I’m still making images professionally.
Posted on November 9, 2012 | No CommentsIndustry recognition for the work we do is always a great honor, and this year we’re pleased to accept multiple platinum and gold MarCom awards. The MarCom Awards honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals internationally for...
Trending Tech: Facebook and Amazon New Ventures, Apple and Amazon Security & Starbucks Mobile WalletPosted on August 10, 2012 | No CommentsInternet giants Facebook and Amazon announced new ventures: Amazon launched its first social game created by its own gaming studios and Facebook released its first real money gambling app in the U.K. In other news, Apple and Amazon addressed security flaws after a tech journalist’s...