Storytelling Archive

  • Typewriter

    Seattle Congratulates Local Pulitzer Prize Winners

    Columbia University announced Monday the 2012 Pulitzer Prize Winners. For the past 95 years, the awards have recognized excellence in journalism and the arts. We are very proud to “report” that three of this year’s journalism prize recipients call the Emerald City home. Michael J....

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  • Reporter

    SxSW Takeaway: On Brand Journalism

    For years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending...

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  • content marketing

    The Future of Content Marketing: Standing Out in a Crowd

    This post originally appeared on Weber Shandwick’s Social Impact Blog and is written by Colin Moffett, Senior Vice President of Digital Communications. We’ve known content is king for some time now, but the kingdom is getting increasingly complicated. According to Altimeter Group’s recent report, organizations...

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  • FbookPagesTimeline

    Live From FMC: Sharing Insights on Facebook Timeline for Brand Pages

    NOTE: This post originally appeared on Weber Shandwick Digital’s Social Studies Blog, authored by @BenRissman. Facebook has also provided an excellent video course to guide you through the changes – www.learnfacebookpages.com. I’m at Facebook’s fMC event in New York today, where the social network just...

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  • OscarsImage

    What We Can Learn From Watching the Oscars

    Weber Shandwick Seattle's Executive Creative Director, Brooke Shepard, breaks down the "Rule of Oscar" as a mechanism of influence.

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  • business meeting

    Hanson Hosein Shares 5 Ways to Boost Your Digital Media Career in 2012

    The digital age continues to evolve and it’s not only changing the way businesses are run, but also the skills of those helping run them. Hanson Hosein, the Director of the Master of Communication in Digital Media at the University of Washington, understands this as...

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  • 11.11.11

    11.11.11 – Overkill or Opportunity?

    Congratulations. We’ve made it through the first few hours of 11.11.11 and there have been no major natural disasters, no meteors hitting the earth and no indication of an impending plague. On the other hand, I have seen no news today about achieving world peace,...

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  • AndyPolansky

    1st Take with Andy Polansky: Global Agency Collaboration

    As president of Weber Shandwick, it’s Andy Polansky’s job to support and align with the amazing work flowing throughout the agency’s numerous worldwide locations. Andy recently visited the Seattle office to help toast our 15th Anniversary and share insight around the agency’s ongoing global collaboration efforts. In this...

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  • MapApp

    There’s a Map for That.

    I’ve always had a thing for maps. I think it comes with my obsession with traveling and seeing new places. There are times when I miss unfolding the giant maps and navigating my way across the country – followed by frustration and never being able...

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  • brenda post

    The Future of PR in Puget Sound

    This week, our Senior Vice President, Seattle Technology Practice Lead and PRSA Puget Sound Chapter board member Brenda South guest authored a Media Inc. article that shares insight on the changing PR landscape in the Puget Sound. She tells us how the past has shaped the future,...

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