Storytelling Archive

  • fusion live blog post

    Live Storytelling Gives Audiences Inside Access to Client Event

    And… we’re back! A couple weeks back, Las Vegas played host to our Concur client’s annual user conference, Fusion 2013. And this year, it was more accessible than ever to Concur’s global customers, partners, employees and the many media who follow the company from around...

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  • Spaceman

    The New Language of Scientific Communications

    As communications professionals – particularly in an agency setting – we pride ourselves on our ability to pivot at a moment’s notice, adapting to new conditions with speed, agility and aplomb. But if anyone can knock us down a peg, it’s Sonia Singhal, a Ph.D....

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  • 121120 FourPeaksVisit-2

    Behind the Scenes at Four Peaks

    Although Four Peaks episodes become polished pieces of television art once they go live, the tapings are actually a production labor of love…one with makeup sessions, a plethora of wires and soundchecks that require a team of creative and dedicated professionals. Weber Shandwick Seattle’s partnership...

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  • Writing

    3 Guidelines for Creating Strong Long-Form Content

    Over the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two...

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  • Robin Held

    Four Peaks Spotlight: Robin Held

    Continuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19,...

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  • Hanson Hosein

    Four Peaks Spotlight: Hanson Hosein

    Recently, we sat down with Four Peaks show host Hanson Hosein to have him explain Four Peaks’ mission and to provide insight around Seattle’s rich storytelling community. Take a look: Q: Why do you feel that “Seattle could be the storytelling capital of the country...

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  • Todd Bishop

    Four Peaks Spotlight: Todd Bishop

    Hanson Hosein, host of  Four Peaks, recently spoke with GeekWire co-founder and acclaimed tech writer Todd Bishop about his transition to owning his own publication and lessons learned through engaging new audiences. GeekWire, a locally-based independent technology news site and online community, covers people, companies and innovations...

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  • In the studio

    Launching Our Four Peaks Spotlight Series

    This year Weber Shandwick Seattle is thrilled to partner with Four Peaks, a monthly current affairs show created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Episodes tap into the Pacific Northwest’s rich network of...

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  • Capture

    Weber Shandwick Report: Socializing Your CEO 2013

    Did you know that 66 percent of CEOs at the world’s top 50 companies engage in social media as of 2012,  up from 36 percent in 2010? That’s one of the many new findings by Weber Shandwick in its most recent analysis, titled Socializing your...

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  • Light Bulb

    Top 20 Public Relations & Integrated Marketing Insights from 2012

    2013 is here. I don’t know about you, but I have a feeling that this year is going to be just as exciting and game-changing as the last. But before we jump headfirst into 2013, I encourage you to take a look at our best...

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