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Posted on April 17, 2013 | No CommentsAs communications professionals – particularly in an agency setting – we pride ourselves on our ability to pivot at a moment’s notice, adapting to new conditions with speed, agility and aplomb. But if anyone can knock us down a peg, it’s Sonia Singhal, a Ph.D....
Posted on February 12, 2013 | No CommentsAlthough Four Peaks episodes become polished pieces of television art once they go live, the tapings are actually a production labor of love…one with makeup sessions, a plethora of wires and soundchecks that require a team of creative and dedicated professionals. Weber Shandwick Seattle’s partnership...
Posted on February 6, 2013 | No CommentsOver the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two...
Posted on January 31, 2013 | No CommentsContinuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19,...
Posted on January 30, 2013 | 2 CommentsRecently, we sat down with Four Peaks show host Hanson Hosein to have him explain Four Peaks’ mission and to provide insight around Seattle’s rich storytelling community. Take a look: Q: Why do you feel that “Seattle could be the storytelling capital of the country...
Posted on January 25, 2013 | 1 CommentHanson Hosein, host of Four Peaks, recently spoke with GeekWire co-founder and acclaimed tech writer Todd Bishop about his transition to owning his own publication and lessons learned through engaging new audiences. GeekWire, a locally-based independent technology news site and online community, covers people, companies and innovations...
Posted on January 24, 2013 | 2 CommentsThis year Weber Shandwick Seattle is thrilled to partner with Four Peaks, a monthly current affairs show created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Episodes tap into the Pacific Northwest’s rich network of...