Social Impact Archive

  • FbookStatusOrganDonation

    Increasing Organ Donor Registrations – One Status Update at a Time

    ABC news released an exclusive story today around Facebook’s new tool to help organ donors share their donor registration status. Having been deeply embedded in the organ donation community in the past, I can say that this is a huge accomplishment for the thousands of...

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  • HackEDU

    Do We Need to Hack Higher Ed?

    As a dynamic and creative public relations agency, Weber Shandwick is always looking for the best and brightest, but where do our future bright stars come from and how are they educated? Is a college degree the currency in our labor market that it once...

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  • Kibera

    African Adventure Shows No Boundaries

    I’ve had a bucket list for as long as I can remember, long before Morgan Freeman and Jack Nicholson made it cool. It includes things like going to every major sporting event in the world (I have a long way to go), but also focuses...

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  • 4731489892_652e29b285_b[1]

    KONY2012 from an African Perspective

    (NOTE:  Orginal post from Weber Shandwick Seattle’s Deanna Petersen first appeared on Weber Shandwick’s Social Impact blog) Joseph Kony is a monster – that fundamental truth is plain and simple. But that is where the simplicity stops. To gauge the African perspective of the KONY2012...

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  • kony

    Why Did Kony2012 Become the Most Viral Video of All Time?

    (Post via Stephanie Bluma at Weber Shandwick’s Social Impact blog) In a world of texts, tweets and Facebook posts, the filmmakers of Kony2012 asked us for 27 minutes. The result, as we all know, has been the biggest viral video of all time. It’s been...

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  • Camp Korey Campfire

    Nonprofit Spotlight: Camp Korey

    As part of our nonprofit spotlight series, our social impact team recently had the privilege of chatting with Justin Huguet, marketing & communication coordinator for Camp Korey. Camp Korey is a non-profit focused on children with serious and debilitating illnesses that operates year round, offering...

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  • everyone gives

    Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives

    On Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather...

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  • UGM

    Weber Shandwick Seattle On Loan at Union Gospel Mission Men’s Shelter

    During the holiday season it’s easy to become consumed by last-minute gift buying, food preparations and wrapping up  year-end work before client correspondence comes to a temporary standstill. We become so focused on the hustle-and-bustle that we rarely take the time to pause and reflect....

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  • AIDSQuilt

    World AIDS Day 2011

    Today is World AIDS Day. A day to remember the more than 25 million people who have died of the virus, support the more than 33 million people living with HIV, raise awareness of the disease and end negative stigmas associated with the disease. World...

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  • MapApp

    There’s a Map for That.

    I’ve always had a thing for maps. I think it comes with my obsession with traveling and seeing new places. There are times when I miss unfolding the giant maps and navigating my way across the country – followed by frustration and never being able...

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