TechnologyOur 25+ years in the technology industry mean we have deep roots in a wide range of industry segments, giving our clients access to professionals with extensive industry knowledge. Our professionals possess focused expertise, long-term relationships, and experience with the vendors, customers, consultants, investors, media, analysts, legislators, regulators and other Advocates who make their market segment. We find this approach to be the best way to empower our teams’ passions, while meeting our clients’ individual needs.
Social ImpactEvery day, non-profit organizations and foundations work to advance missions that are critical to the health, well-being and vitality of individuals and communities worldwide. At Weber Shandwick, our Social Impact team builds insight-driven strategic communications programs that bring nonprofit and foundation missions to life, inspire advocates to take action and demonstrate impact. We capitalize on the incredible passion of our people – who through their work at Weber Shandwick and beyond, as advocates for causes and issues – bring unparalleled energy and commitment to our Social Impact clients. We understand the unique challenges and sensitivities faced by the nonprofit sector – and have helped countless organizations successfully maximize their investment in communications.
HealthcareWeber Shandwick’s Healthcare team serves clients across the full range of health services. Our capabilities include sustained awareness programs, advocacy group relations, crisis management, corporate visibility and reputation, health policy initiatives, social media engagement and digital marketing all with a deep understanding of the Affordable Health Care Act. We are distinguished by our experience with complex health and scientific communications. In short, we thrive on developing strategic and creative communications approaches for public health, medical and scientific clients in a multi-faceted, ever-changing healthcare world.
Telecom/Mobile/WirelessEV-DO, CDMA, GSM, WiMAX, VoIP, SaaS, IPTV, FMC – the mobile/telecom space is an alphabet soup of technologies, hardware, software and services. Through our work with leading wireless operators, handset manufacturers and software, applications and infrastructure providers, Weber Shandwick has developed a team of industry insiders who understand the mobile/telecom business while still being able to offer clients a third-party perspective that maximizes the results of their communications programs.
Digital EntertainmentWhere entertainment and technology meet, our team works closely with clients who are introducing cutting-edge products and driving industry-defining initiatives that address the increasingly competitive and evolving digital world. Examples of our work scales from the global launch of 3DTV with Samsung Electronics and a surprise Times Square concert featuring the Black Eyed Peas and special guest James Cameron, to the execution of thought leadership and executive visibility campaigns for Microsoft’s Media & Entertainment Group. Our team has worked closely with companies across the media and entertainment ecosystem to address key issues including audio/video formats, rights management, digital distribution business models and strategies and the shift in consumer media consumption habits.
ConsumerWeber Shandwick delivers strategic public relations campaigns that help companies connect with consumers and build the relationships essential to creating brand advocates. Whether targeting Alpha moms, health-conscious baby boomers, pet lovers, pop-culture-obsessed teens or motorcycle enthusiasts, we use insight-driven strategy to create programs that reach the right people, with the right message, in a way that truly resonates. We are experts at driving consumer campaigns in key sectors: food and beverage, health and beauty, household products, packaged goods, retail and fashion, travel, automotive, and consumer technology. Our specialties include new product launches, consumer education campaigns, and brand revitalizations.
CleantechWhere technology meets environment. Our Cleantech practice offers customized communications services and strategies to fit the needs of companies of all sizes. Our experience spans technologies in energy efficiency, renewable energy, green IT, materials, recycling, transportation and biofuels, with a geographic reach that covers the key technology clusters of the world and a commitment to help create the Cleantech leaders of tomorrow.
Public AffairsWeber Shandwick’s public affairs team has helped move global and local agendas to change attitudes, shape positions, create partnerships and expand the influence of public and private sector organizations. We have made our mark by creating and executing successful public affairs campaigns for businesses, government, nonprofits, associations and coalitions to engage key audiences by advancing knowledge and policies that build stronger communities. We approach our work as advocates. We start by listening to you and your constituents. Our work is research-based, strategically-driven and reaches key audiences with the right message, at the right time, through the right channels.
