Welcome to Weber Shandwick Seattle
Weber Shandwick maintains one of the largest public relations networks in the world - measured both in terms of number of employees and geographical coverage. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation.
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Proving the Value of Your Digital Efforts to the C-Suite
Posted on December 14, 2011 | No CommentsWhen it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact... -
There’s a Map for That.
Posted on November 8, 2011 | No CommentsI’ve always had a thing for maps. I think it comes with my obsession with traveling and seeing new places. There are times when I miss unfolding the giant maps and navigating my way across the country – followed by frustration and never being able... -
The Crucial Link to Drive Health Care Community Engagement?
Posted on July 12, 2011 | No CommentsNumbers alone? Bad. Numbers plus analysis? Good. Fact – data can be overwhelming. Amidst trying to source and develop content, serve as a community manager and still keep a strategic step ahead (oh yeah, while doing your other job tasks), data can easily be pushed... -
Bin Laden’s Death Sparks 5,000 Tweets per Second
Posted on May 3, 2011 | No CommentsJust a few days ago we highlighted the high numbers of tweets that the royal wedding inspired in the Twittersphere–reporting 2.2 million tweets over April 28th and 29th. Those numbers now seem small in comparison to the surge in tweets seen on Sunday when Obama... -
Royal Wedding Buzz – 2.2M Tweets and Counting.
Posted on May 1, 2011 | 1 CommentPrince William and Kate (Catherine) Middleton are officially the Duke and Duchess of Cambridge. And we here at Weber Shandwick Seattle send our sincerest congratulations to the new royal couple! In terms of media impact, it was pretty much a given that all forms of... -
It’s All About Timing – When to Tweet, Post and Send Email
Posted on April 5, 2011 | 2 CommentsDan Zarrella is a social media guru who gets tens of thousands of registered attendees to his free HubSpot webinars. Let’s get down to the goodies. In a recent session entitled “The Science of Timing!” Dan Zarrella presented on “how to time” for three online categories: social (Twitter... -
The Buzz at Emerald City Comicon 2011
Posted on March 9, 2011 | No CommentsIf you happened to meander through downtown Seattle this past weekend, chances were that you would’ve seen Batman or Spiderman patrolling the streets. Maybe even the full-fledged X-Men if you were lucky. Unfortunately, their immediate goal wasn’t to keep our city safe. Instead, it was... -
Oscar Buzz 2011 – Top Nominees Face-Off!
Posted on February 25, 2011 | 2 CommentsIt’s Oscar season, and I took to our measurement tools to see which nominees in the Best Picture, Best Actor and Best Actress categories are leading the online buzz (Twitter, blogs, forums and news) heading into this Sunday’s red carpet. But instead of laying out... -
Meet PoliPulse…
Posted on February 11, 2011 | 2 CommentsAs I write this, millions of conversations about politics, government and society are taking place in the digisphere. And a few years ago, it was pretty much impossible to accurately decipher this online chatter. But times have changed. Analytics tools powered by advanced algorithms have... -
Groupon vs. LivingSocial – Who Won the Super Bowl Battle?
Posted on February 8, 2011 | 3 CommentsSo that’s it folks. Another season finished, another Super Bowl won. And in case you subjected yourself to radio silence this weekend, it was the Packers that took home the title on Sunday. But the battle between Steeler Nation and the Cheeseheads wasn’t the only...
