Tim Fry, Executive Vice President, General Manager

Tim is the General Manager for the Seattle office of Weber Shandwick. He has a background in storytelling strategy and coaching, public opinion research, brand campaigns and product launches for some of the world’s most respected brands, including Microsoft, Motorola and Samsung. Tim also leads the agency’s Client Relationship Leader (CRL) program, which sets the gold standard for client service excellence within Weber Shandwick and the industry.

Tim has launched several new services for Weber Shandwick.  He is the lead instructor for Weber Shandwick’s Storytelling curriculum, which he developed and now teaches to clients around the world, from MasterCard to L.L.Bean – helping clients become media organizations in their own right as the lines between marketing and journalism continue to blur. Tim also launched Weber Shandwick Media Intelligence, which provides in-depth traditional and social media research and analysis for clients that need to track campaign results and keep their finger on the pulse of the media.

Before joining Weber Shandwick, Tim worked with Rowan & Blewitt, Inc. as a research associate, where he developed and tested corporate messages using electronic message testing technology.

Tim has been recognized with several industry awards, including Ad Age’s “40 under 40” and PR News’ “15 to Watch.” He sits on the advisory board for the University of Washington’s Master’s in Communications Digital Media program. Tim graduated from Georgetown University in Washington, D.C. in 1994 with a bachelor of science degree in foreign service and spent a year at Sophia University in Tokyo, where he studied comparative culture and Japanese business and politics.

Heidi Sinclair, President, Global Technology Practice

Heidi oversees the firm’s work with clients including Samsung, Motorola, Juniper, Hewlett-Packard and Microsoft, and a highly respected 30-year communications and marketing veteran who combines insightful strategic consulting with operational strength. Most recently, she was a strategic partner of Weber Shandwick with her own marketing, communications and philanthropic consulting firm, Heidi Sinclair & Co. developing strategies, platforms and creative concepts that enable leaders, brands and organizations to achieve their highest potential. Her clients ranged from Richemont and Microsoft to Will & Jada Pinkett Smith.

Prior to this, she was the Chief Communications Officer for the Bill & Melinda Gates Foundation where she oversaw global communications and was a member of the foundation’s management committee. Previously, Heidi was CEO for Burson-Marsteller in Europe, Middle East and Africa with operational oversight across Central and Eastern Europe, Africa and Russia. While at Burson-Marsteller, she was also the Global Technology Practice Chair, where she spearheaded the award-winning work of global teams working on technology clients in more than 50 countries. Several of the large clients she led include SAP, HP, Sun Microsystems and Apple.

In addition, Heidi frequently writes and lectures about branding and the future of media, is a regular commentator on CNBC and CNN, and authors a blog for The Huffington Post. Heidi graduated from Stanford University with an A.B. in English. She is a four-time Young Entrepreneur award winner, and has been the recipient of numerous marketing and communications honors. She is on the boards of Portero Luxury, Concordia Coffee Company and Avelle, and several corporate advisory boards, and is a member of the Young/World President’s Organization and the International Women’s Forum.

Trish Ault, Executive Vice President

Trish has more than 20 years experience helping private and public sector organizations with matters of corporate reputation and social responsibility. She currently manages a global team of Weber Shandwick communications consultants who support the global agriculture and health programs on the Bill & Melinda Gates foundation account.

Last year, Trish spent nine months in Nairobi as on site communications director for the Alliance for a Green Revolution in Africa (AGRA), one of the Gates foundation’s largest grantees. During that time, she managed a stakeholder awareness and advocacy campaign for AGRA in Africa, Europe and North America.

Trish has extensive background in crisis and issues management in the food industry through her work over many years on Weber Shandwick Canada’s McDonald’s Restaurants account. She has strong public sector experience having managed sensitive stakeholder and public issues for the Canadian government including the Bank of Canada, department of Finance’s Expert Panel on Equalization and Territorial Formula Financing as well as the Canadian Nuclear Safety Commission.

Prior to joining Weber Shandwick, Trish spent six years as a research consultant specializing in public opinion and attitudinal research. She also served as a communications advisor to a federal political party in Canada.

Trish holds a Masters of Arts degree in political science from Carleton University.

Michelle Maggs, Senior Vice President, Management Supervisor

During her 13 years of public relations experience, Michelle has led global communications programs targeting both business and consumer audiences, representing a variety of technologies including websites, social networks, cloud-based services and connected entertainment products.

Over the last decade, Michelle has worked on a variety of Microsoft account teams, including MSN, Microsoft TV and Microsoft Financial Products. She also has experience in the local healthcare community through work with Children’s Hospital of Seattle and the Melanoma International Foundation. In 2000, Michelle received the “One in Twenty” award, Weber Shandwick’s annual recognition of the company’s top performers.

Prior to joining Weber Shandwick, Michelle was the public relations administrator for Disney Online, a division responsible for Disney‟s presence on the Internet. She earned a bachelor of arts degree in journalism, majoring in public relations, from the University of Oregon.