Health Care Archive

  • hiring

    Weber Shandwick Seattle Healthcare Practice is Growing!

    According to the 2011 “State of Seattle” survey, the health sector is one of the fast growing in the region and Weber Shandwick Seattle is a leader in serving health organizations that are innovating in technology, medicine and breakthrough science. Join us in working across...

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  • Keyboard

    Why Non-Blogging Hospitals Are Missing Out

    While hospitals continue integrating social media into their overall marketing efforts, current data shows that far fewer hospitals maintain active blogs relative to other social channels. A quick hop over to @EdBennett‘s excellent hospital social media resource site reveals the following: Hospital Social Network List...

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  • Rose Berg Weber Shandwick Seattle

    Meet Rose Berg – Seattle Healthcare Practice Lead

    Weber Shandwick Seattle is proud to announce the newest member of our office’s executive leadership team, and the backbone of our burgeoning healthcare practice: Rose Berg. Rose is a Seattle native with a passion for advocacy in health and public affairs, and a professional network that keeps...

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  • PSA

    4 Tips for Creating Your Next Health Care PSA

    “We need a new PSA. We need it now.” Ahh, the infamous public service announcement. A carefully crafted, message-rich video or radio spot typically created with the direct intent of promoting an issue or cause. In the old days, PSAs were often shipped off to...

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  • facebook

    5 Good Reads to Help Your Hospital Adjust to Facebook Changes

    We’ve all witnessed a whirlwind of change during the past couple weeks on everyone’s favorite social network. From privacy changes to profile adjustments to news feed overhaul – there is a lot to keep your eyes on. Check out a few resources below to help...

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  • Weber Shandwick Seattle - The Next 15 - Health Care

    The Next 15 – Predicting the Future of Health Care Communications

    “You can also just use our hospital app to schedule your appointment…or email your doctor, or check your medical records, or fill a prescription…” Say what???

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  • SocialBookmarking.jpg

    3 Tips to Integrate Social Bookmarking Into Your Hospital Marketing

    When it comes down to it, online clicks are social currency. While we’re often quick to only associate online engagement around obvious items such as Facebook “likes” or Twitter retweets,  it’s the catalogued and stored content that is helping spur additional waves of attention. Last...

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  • Scale2

    5 Tips to Socially Scale Your Health Care Organization

    “Just go ask the social media person” is still a phrase too commonly uttered up and down the halls of health care organizations. It’s also a phrase that will hopefully soon diminish in the near future. Three years ago, mainstream adoption of social media as...

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  • Numbers

    The Crucial Link to Drive Health Care Community Engagement?

    Numbers alone? Bad. Numbers plus analysis? Good. Fact – data can be overwhelming. Amidst trying to source and develop content, serve as a community manager and still keep a strategic step ahead (oh yeah, while doing your other job tasks), data can easily be pushed...

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  • science

    1st Take with Frank Orrico: Science and Storytelling

    With medical breakthroughs happening daily, how do health organizations communicate scientific data and key findings to key stakeholders? Weber Shandwick Global Director of Scientific Communications, Frank Orrico, PhD., leads a team that specifically works on programs and projects intended for professional and technical audiences, including...

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