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Games Archive
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Top 20 Public Relations & Integrated Marketing Insights from 2012
Posted on January 15, 2013 | 1 Comment2013 is here. I don’t know about you, but I have a feeling that this year is going to be just as exciting and game-changing as the last. But before we jump headfirst into 2013, I encourage you to take a look at our best... -
Gamification: The Next Big Thing
Posted on July 16, 2012 | 2 CommentsOur resident gaming expert, Wade Rockett, participated in a panel discussing gamification sponsored by Washington Technology Industry Association (WTIA) last week. Fellow panelists included Scott Dodson of Bobber Interactive and Jeff Malek of BigDoor, and the discussion was moderated by Kraig Baker of Davis Wright Tremaine.... -
SXSW Screenburn Arcade Comes Into Its Own in 2012
Posted on March 11, 2012 | No CommentsAt SXSW’s Screenburn Arcade, center for all things gaming, I saw something this year I’d never seen before at the event: gamers. In addition to game developers, publishers, journalists, marketers and gamifiers, actual players. Some of them even came in coastume, just as they would... -
Erik Mona: From PR to Pathfinder
Posted on December 28, 2011 | 4 CommentsErik Mona is the publisher of Paizo Publishing, creators of the popular Pathfinder Roleplaying Game and the Planet Stories line of pulp fantasy novels. What many people don’t know is that Erik—who has won more than a dozen major game industry awards—first entered the job... -
Mobile Games: Traditional Developers Can Make a Comeback
Posted on November 22, 2011 | No CommentsDedicated mobile gaming devices were all-the-rage when I was growing up. My friends and I would race to the playground after school to link our devices (via cable) so we could engage in virtual battles. It looks like those days may be coming to an... -
Cracking the 2012 Crystal Ball for Seattle’s Tech Industry
Posted on November 18, 2011 | No CommentsLast year’s WTIA Tech Predictions event included forecasts on everything in the local Seattle tech industry to broad tech trends. The group including John Cook (formerly with TechFlash now the creator of GeekWire), Chris DeVore (Founder of Techstars Seattle) and others from the start-up and... -
Play it Smart With Your QR Code Campaign
Posted on November 15, 2011 | 1 CommentAs our Weber Shandwick Seattle tech team prepared to create a dynamic QR-code scavenger hunt for a client this summer, we started to notice those black-and-white, scannable squares everywhere we looked. We saw them on giant billboards and buses…on the back of coasters in restaurants... -
Two Minutes with…Wade Rockett
Posted on October 14, 2011 | 1 Comment“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! You offer one of the more diverse backgrounds here in the Weber Shandwick Seattle office. Tell us about your experience and how it... -
The Next 15 – Predicting the Future of Gaming Communications
Posted on September 19, 2011 | No CommentsFifteen years ago, in 1996, I was an ex-gamer. When I went away to college in the late 1980s I left behind the group of friends with whom I’d spent countless hours at the table playing pen-and-paper role-playing games like Champions and Call of Cthulhu. I also left behind the Commodore 64 that brought me captivating PC games such as Zork, Six-Gun Shootout, Mail Order Monsters, and the groundbreaking Ultima IV: Quest of the Avatar, in which the ethical choices you made were as important as the items in your inventory. -
PAX Prime: Five Years And Counting
Posted on September 7, 2011 | No CommentsThis past weekend, three intrepid PR professionals from the Weber Seattle Office headed a few blocks over to the Seattle Convention Center for the 2011 PAX Conference to join up with 69,500 intense gaming fans. The Penny Arcade Expo (PAX) is a semi-annual gamer festival...
