1st Takes Archive

  • BS-CD2

    Meet Brooke Shepard: Weber Shandwick Seattle’s Executive Creative Director

    Fact – the public relations industry has changed drastically in the last five years. On a daily basis we are creating content, building communities and targeting audiences across a vast array of channels. This shift requires a change in thinking,  approach and employee skills sets....

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  • 5656667036_36d3d2d40b_b[1]

    1st Take with Joe Walton: Building Brand Fans

    Social media is playing an ever-increasing role in how consumers discover, research and share information about products and brands. In this 1st Take,  interview, Joe Walton, Account Director in the Weber Shandwick London Technology Practice, discusses the power consumers have today interacting directly with brands on...

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  • social

    1st Take with George Snell: Putting the ‘Public’ in Public Relations

    In a hyper-connected world, it’s become critical for PR campaigns to integrate digital content and engage with target audiences via social media. But it takes more than setting up a Facebook page or Twitter handle to make an impact. In today’s world, you need to provide the...

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  • AndyPolansky

    1st Take with Andy Polansky: Global Agency Collaboration

    As president of Weber Shandwick, it’s Andy Polansky’s job to support and align with the amazing work flowing throughout the agency’s numerous worldwide locations. Andy recently visited the Seattle office to help toast our 15th Anniversary and share insight around the agency’s ongoing global collaboration efforts. In this...

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  • preso

    1st Take with Matthew Black: Sharpening Your Presentation Skills

    What makes a memorable presentation or story? What tools and visuals are used to grab attention? How do presenters use their bodies and voices to emphasize key points and paint a picture? Matthew Black, Director, Learning and Development for Weber Shandwick, was recently in Seattle...

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  • vancouver

    1st Take with Margot White: Our Neighbor to the North

    Vancouver is the largest city in the province of British Columbia and is consistently ranked as one of the most livable cities in the world. In this edition of 1st Take, Margot White (@margot_white), Vice President of Weber Shandwick Vancouver discusses the value that connections...

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  • science

    1st Take with Frank Orrico: Science and Storytelling

    With medical breakthroughs happening daily, how do health organizations communicate scientific data and key findings to key stakeholders? Weber Shandwick Global Director of Scientific Communications, Frank Orrico, PhD., leads a team that specifically works on programs and projects intended for professional and technical audiences, including...

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  • crowd

    1st Take with Bill Reihl: Reaching the Consumer

    Consumer brands face a wealth of opportunity in connecting with their audiences on and offline, but it takes more than a Twitter contest to make an impact. In this edition of our 1st Take series, Bill Reihl, Weber Shandwick’s executive vice president, North America Global...

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  • telegraph

    1st Take with Lance Morgan: From The Telegraph To Twitter

    We are thinking, reacting and communicating faster than ever before. Lance Morgan, Chief Communications Strategist in Weber Shandwick’s Washington, D.C. office, specializes in developing and executing communications strategies for public policy debates, crisis communications and media training sessions. As the language gets shorter and the...

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  • diversity

    1st Take with Glenn Eden: Celebrate Cultural Diversity

    April is Cultural Diversity Month and Glenn Eden, Vice President in the Weber Shandwick Chicago office, discusses the importance of diversity in the workplace and how embracing everyone’s unique qualities can positively impact an organization. Earlier this year, Glenn received  IPG’s  Silver Champion of Inclusion Award for...

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