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Digital Communications Archive
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Weber Shandwick Seattle Is Hiring
Posted on May 9, 2013 | No CommentsWe continue to experience exciting growth and are looking for dedicated, innovative, creative and digitally savvy communications professionals to join our award winning teams! Weber Shandwick is more than a leading global communications agency – we’re an Engagement Agency. In a world where information comes... -
Debunking Myths Tied to Social Media Authenticity
Posted on May 6, 2013 | No CommentsOne of the great big whopping lies about social media is authenticity. Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. -
Could You Live on One Dollar a Day?
Posted on April 30, 2013 | No CommentsHere at Weber, we have the opportunity to work with some of the largest companies in the entire world, representing billions of dollars of assets and millions of workers across the globe. But sometimes, we get the opportunity to work with clients who, though they may be small, are making a very big difference. -
4 Tips to Land Your First Digital Health Marketing Gig
Posted on April 8, 2013 | No Comments‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital health marketing dream gig. Right?? Wrong. The healthcare marketing world is prime for solid young digital guns and now is the time (read: you’re behind the curve if you... -
Weber Shandwick Launches Mediaco
Posted on March 28, 2013 | No CommentsYesterday, Weber Shandwick unveiled Mediaco, a powerful new content creation and distribution unit that will allow clients to become true media companies. Combining first-rate audience profiling, editorial planning and production, emerging technology and paid media, Mediaco will focus on radically transforming client content creation, distribution and... -
Your SxSW 2013 Survival Guide!
Posted on March 12, 2013 | No CommentsIt’s March, which means it’s time for another SxSW! This year’s edition is right around the corner. Just a year ago I found some great tips on surviving the event, and after attending I have some more ways in which to make your SxSW 2013... -
What Facebook’s Redesigned News Feed Means for Visual Storytellers and Their Images
Posted on March 7, 2013 | No CommentsCleaner design, a unified user experience across all platforms and more prominent images. Those were the takeaways from Facebook’s reveal of the revamped News Feed. Put simply, visuals matter. For photographers, visual storytellers and the brands alike, the move to emphasize photos and videos should... -
3 Guidelines for Creating Strong Long-Form Content
Posted on February 6, 2013 | No CommentsOver the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two... -
Four Peaks Spotlight: Robin Held
Posted on January 31, 2013 | No CommentsContinuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19,... -
Happy #CMAD to our Fellow Community Managers!
Posted on January 28, 2013 | No CommentsHappy Community Manager Appreciation Day, friends! CMAD celebrates those dedicated communications professionals who “serve customers every other day…[and] should get a day of thanks to highlight how they’re changing the face of business, customer care, and our industry,” according to CMAD founder, Jeremiah Owyang. Our...
