Welcome to Weber Shandwick Seattle
Weber Shandwick maintains one of the largest public relations networks in the world - measured both in terms of number of employees and geographical coverage. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation.
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The Future of Content Marketing: Standing Out in a Crowd
Posted on March 7, 2012 | No CommentsThis post originally appeared on Weber Shandwick’s Social Impact Blog and is written by Colin Moffett, Senior Vice President of Digital Communications. We’ve known content is king for some time now, but the kingdom is getting increasingly complicated. According to Altimeter Group’s recent report, organizations... -
Proving the Value of Your Digital Efforts to the C-Suite
Posted on December 14, 2011 | No CommentsWhen it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact... -
Trending Tech Top Ten – December 9, 2011
Posted on December 9, 2011 | No CommentsThis week in tech features giants’ adventures in emerging markets. Microsoft makes more TV content available with its latest Xbox Live update and remains in the hunt with Yahoo. Google and Verizon, meanwhile, spar over mobile payment systems. SAP’s big SuccessFactor acquisition fills its critical... -
Every Mom is One in a Million
Posted on October 3, 2011 | No Comments“Every mom counts.” “We all have moms.” “You don’t have to be a mom to help a mom.” UN Week in mid-September saw the launch of the Million Moms Challenge in Times Square, trumpeted through facebook, twitter, a new game app, and an ABC video... -
The Next 15 – Predicting the Future of Science Communications
Posted on September 20, 2011 | No CommentsFifteen years ago, the human genome had not yet been sequenced. It was 2001 before that milestone was reached and we could see the order of the 3 billion base pairs that determine so much of our destiny. And the beat goes on. By the end of 2011, Nature magazine predicts 30,000 individual human genomes will have been deciphered. -
Global Health Scene in Seattle: Malaria Gene Knockouts, Mojitos against Mosquitoes
Posted on July 28, 2011 | 4 CommentsWhen it comes to malaria, a disease that kills one child every 45 seconds, our city is buzzing with ideas as thick as the swarm of mosquitoes inside our local insectary. Located in the nonprofit research organization, Seattle BioMed, the insectary supplies mosquitoes for work... -
How NOT to Write a Cover Letter for a PR Internship – 9 Tips
Posted on July 13, 2011 | 5 CommentsPersonally, I hate writing cover letters. You probably do too. It’s obnoxious to have to dump your personality on a page and find the right balance between individuality and professionalism. Well, get over it. Hating things generally doesn’t make them go away, as evidenced by Carrot Top (and prop comics in general), the Freshman 15 and lines at the DMV. -
Weber Shandwick Hearts SIFF
Posted on June 4, 2011 | 4 CommentsSeattle is home to a rare cultural event: A massive, high-quality film festival that is actually attended, run and supported by the community instead of celebrities. At least, that’s what Edward Norton said last year at the Seattle International Film Festivalscreening of his intellectual stoner... -
Stopping Cancer Before It Starts
Posted on June 2, 2011 | No CommentsDid you know that cancer kills more people than HIV/AIDS, tuberculosis and malaria combined and is responsible for 5.5 million deaths each year in the developing world? Now, infectious diseases are emerging as a leading cause of the growing burden of cancer, particularly in low- and middle-income... -
Why We Made It Rain – PATH Breakfast for Global Health
Posted on May 25, 2011 | No CommentsYesterday, at PATH’s annual Breakfast for Global Health, the sound of rain was sweet as the St. Joseph Middle School Choir led hundreds of participants in a self-made rainstorm. From a soft patter to a rising clamor, the “rain” actually came from a rubbing of...
