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Author Archive
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SXSW Screenburn Arcade Comes Into Its Own in 2012
Posted on March 11, 2012 | No CommentsAt SXSW’s Screenburn Arcade, center for all things gaming, I saw something this year I’d never seen before at the event: gamers. In addition to game developers, publishers, journalists, marketers and gamifiers, actual players. Some of them even came in coastume, just as they would... -
If You Don’t Provide Your Community a Vision, It Will Define One
Posted on January 23, 2012 | 1 CommentThis post is part of series celebrating Community Management Appreciation Day (#CMAD). Learn more! Online community managers share content, moderate discussions, edit or delete posts where appropriate, welcome new users, mediate conflicts, and help ensure that community policies and guidelines are followed. But there’s also a... -
Erik Mona: From PR to Pathfinder
Posted on December 28, 2011 | 4 CommentsErik Mona is the publisher of Paizo Publishing, creators of the popular Pathfinder Roleplaying Game and the Planet Stories line of pulp fantasy novels. What many people don’t know is that Erik—who has won more than a dozen major game industry awards—first entered the job... -
Why PR Pros Need to Learn to Take a Punch
Posted on December 13, 2011 | 3 CommentsI’m reading Julien Smith’s free e-book The Flinch right now. Early in the book, he says: “In a fight, there is a fundamental difference between boxers and everyone else. The guys who have trained are different. If you hit them, they don’t flinch. It takes practice... -
Seattle Interactive Conference Recap: Beauty, Transparency and Grilled Sausages
Posted on November 14, 2011 | No CommentsThere’s never been a better time to be in digital communications in Seattle. First Four Peaks came out of the gate with insightful and thought-provoking monthly programming; and last week saw the first Seattle Interactive Conference (SIC) at the Washington State Convention Center. SIC was... -
Two Minutes with…Wade Rockett
Posted on October 14, 2011 | 1 Comment“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! You offer one of the more diverse backgrounds here in the Weber Shandwick Seattle office. Tell us about your experience and how it... -
The Next 15 – Predicting the Future of Gaming Communications
Posted on September 19, 2011 | No CommentsFifteen years ago, in 1996, I was an ex-gamer. When I went away to college in the late 1980s I left behind the group of friends with whom I’d spent countless hours at the table playing pen-and-paper role-playing games like Champions and Call of Cthulhu. I also left behind the Commodore 64 that brought me captivating PC games such as Zork, Six-Gun Shootout, Mail Order Monsters, and the groundbreaking Ultima IV: Quest of the Avatar, in which the ethical choices you made were as important as the items in your inventory. -
PAX Prime: Five Years And Counting
Posted on September 7, 2011 | No CommentsThis past weekend, three intrepid PR professionals from the Weber Seattle Office headed a few blocks over to the Seattle Convention Center for the 2011 PAX Conference to join up with 69,500 intense gaming fans. The Penny Arcade Expo (PAX) is a semi-annual gamer festival... -
Casual Games, Serious Business at Casual Connect 2011
Posted on July 26, 2011 | No CommentsWhile waiting for a panel discussion to start at this year’s Casual Connect Seattle casual games conference, an attendee told me that he was returning to the games business after a year and a half away. “The industry has changed so much in that time,”... -
James Portnow Talks Games PR at Weber Shandwick Seattle
Posted on June 30, 2011 | No CommentsOn Tuesday, games columnist and designer James Portnow visited Weber Shandwick Seattle to share his perspectives on PR and marketing in the games industry. His immensely popular Web series Extra Credits for The Escapist looks at how games are designed and marketed, and at their...
