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Posted on January 10, 2013 | No CommentsA few years ago, here in Seattle, I participated in one of the largest global new business pitches for which my agency had ever competed. The client’s business, which was very complex within a rapidly changing industry, reached every major market around the world. Needless...
Posted on December 18, 2012 | No CommentsAs 2012 comes to a close, we want to take a moment to thank everyone that helped to make 2012 a successful year. It was a year of transformation, within the marketing industry and here at Weber Shandwick.
Posted on December 6, 2012 | 2 CommentsA few weeks ago, Harris Diamond, formerly CEO of Weber Shandwick, was named CEO of one of the world’s largest advertising agency networks, McCann Worldgroup. I can’t think of a single event that better symbolizes public relations’ move up the strategic ladder for brands. Full...
Posted on November 12, 2012 | No CommentsLast week, we unveiled our new collaboration and engagement space: the Engagement Lounge. We now have a space that showcases some of the latest and greatest consumer technology and truly embodies our approach to engaging, always. Aside from allowing us to get hands-on with the brand...
Posted on October 9, 2012 | 5 CommentsThere are a lot of factors that shape Seattle’s story: our priorities, pain points and perceptions of each other as a community. Our city’s story is constantly evolving, and that’s why we conducted our third annual “State of Seattle” survey (check out our surveys from...
Posted on October 4, 2012 | No CommentsReal-time Branding Needs Real-time Branders As we head into the home stretch of 2012, Weber Shandwick and many of our clients are focused on business plans for 2013. Neck deep in that process for Weber Shandwick Seattle, my leadership team and I have been asking...
Posted on June 8, 2012 | No CommentsIf you’re in the communications industry, I’m sure you’ve heard somebody say, “Social media comes naturally to public relations people.” Indeed, our penchant for engaging others – particularly influencers – has helped us be social media early adopters; we were quick to incorporate social platforms...
Posted on May 3, 2012 | 1 CommentHere’s the deal: I love to ride my bike. Yes, it’s Bike to Work month. And everybody is talking about the positive environmental impact of taking a car off the road and how good it is for one’s mind and body to ride a bike...
Posted on October 26, 2011 | 3 CommentsHow’s Seattle’s job situation? Which industries will help shape the future of the Emerald City? What’s concerning Seattle residents on a daily basis? These questions among others served as the basis for our second annual “State of Seattle” survey (view results from last year’s survey)....