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Author Archive
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1st Take with Stacey Bernstein: Digital Health Trends
Posted on May 15, 2013 | No CommentsRecently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare world. Check out more from our network experts in our 1st Take series. What’s the... -
4 Tips to Land Your First Digital Health Marketing Gig
Posted on April 8, 2013 | No Comments‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital health marketing dream gig. Right?? Wrong. The healthcare marketing world is prime for solid young digital guns and now is the time (read: you’re behind the curve if you... -
Snaps Around Weber Shandwick Seattle World
Posted on April 2, 2013 | No CommentsEver wonder what goes on behind these walls on a daily basis? Here are a few photos to keep you plugged in to Weber Shandwick SEA world. -
Two Minutes With…Jon Yang
Posted on March 8, 2013 | No CommentsDigital Strategist. What activities does that job entail on a daily basis? A digital strategist works with account teams and clients to identify business problems and define realistic goals and key performance indicators that, when paired with smart tactics and a solid understanding of the target audience, will result in empirical progress against the baseline – translation; ROI. -
Three Key Tools to Discover Healthcare Twitter Influencers
Posted on February 27, 2013 | No CommentsAs Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track... -
3 Guidelines for Creating Strong Long-Form Content
Posted on February 6, 2013 | No CommentsOver the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two... -
#CMAD: Community
Posted on January 22, 2013 | 1 CommentThis year marks the 4th annual celebration of Community Manager Appreciation Day (#CMAD) — spearheaded by Jeremiah Owyang with the intent of calling attention to the hard work and dedication of community managers across the globe. Recounting the fun we had pulling together our post last... -
Weber Shandwick is Hiring!
Posted on December 12, 2012 | No CommentsIf you are looking for a different type of communications agency, we are looking for you. We are applying decades of PR and marketing experience into a new form of creative agency built for the engagement era of communications. In the process, we are creating... -
3 Reasons Why SEO Is Critical to Healthcare Marketing
Posted on September 19, 2012 | No CommentsIt’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as... -
Strong PR Work Culture Starts With Reflection
Posted on July 3, 2012 | 1 Comment“Would love to, but I’m just too swamped. Just toooo swamped. Not a chance…but would love to.” We’ve all uttered some iteration of the line above as we decline meetings, skip outings and hunker down in our offices to plow through a slew of email...
