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Posted on February 27, 2013 | No CommentsAs Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track...
Posted on February 6, 2013 | No CommentsOver the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two...
Posted on December 12, 2012 | No CommentsIf you are looking for a different type of communications agency, we are looking for you. We are applying decades of PR and marketing experience into a new form of creative agency built for the engagement era of communications. In the process, we are creating...
Posted on September 19, 2012 | No CommentsIt’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as...
Posted on July 3, 2012 | 1 Comment“Would love to, but I’m just too swamped. Just toooo swamped. Not a chance…but would love to.” We’ve all uttered some iteration of the line above as we decline meetings, skip outings and hunker down in our offices to plow through a slew of email...