Author Archive

  • EarthDay

    Weber Shandwick Seattle Celebrates Earth Day!

    Earth Day was Sunday the 22nd, and this week Weber Shandwick Seattle extended the celebration another day by pledging our acts of green AND reporting on our progress greening our office as part of our IOS 1400 certification. We’re doing great and really proud of...

    Full Story

  • 4731489892_652e29b285_b[1]

    KONY2012 from an African Perspective

    (NOTE:  Orginal post from Weber Shandwick Seattle’s Deanna Petersen first appeared on Weber Shandwick’s Social Impact blog) Joseph Kony is a monster – that fundamental truth is plain and simple. But that is where the simplicity stops. To gauge the African perspective of the KONY2012...

    Full Story

  • kony

    Why Did Kony2012 Become the Most Viral Video of All Time?

    (Post via Stephanie Bluma at Weber Shandwick’s Social Impact blog) In a world of texts, tweets and Facebook posts, the filmmakers of Kony2012 asked us for 27 minutes. The result, as we all know, has been the biggest viral video of all time. It’s been...

    Full Story

  • 5656667036_36d3d2d40b_b[1]

    1st Take with Joe Walton: Building Brand Fans

    Social media is playing an ever-increasing role in how consumers discover, research and share information about products and brands. In this 1st Take,  interview, Joe Walton, Account Director in the Weber Shandwick London Technology Practice, discusses the power consumers have today interacting directly with brands on...

    Full Story

  • UGM

    Weber Shandwick Seattle On Loan at Union Gospel Mission Men’s Shelter

    During the holiday season it’s easy to become consumed by last-minute gift buying, food preparations and wrapping up  year-end work before client correspondence comes to a temporary standstill. We become so focused on the hustle-and-bustle that we rarely take the time to pause and reflect....

    Full Story

  • Rose Berg Weber Shandwick Seattle

    Meet Rose Berg – Seattle Healthcare Practice Lead

    Weber Shandwick Seattle is proud to announce the newest member of our office’s executive leadership team, and the backbone of our burgeoning healthcare practice: Rose Berg. Rose is a Seattle native with a passion for advocacy in health and public affairs, and a professional network that keeps...

    Full Story

  • keys

    The Road Ahead: Top 10 Technologies For 2012

    This week in Forbes,  guest author Heidi Sinclair, president, Global Technology at Weber Shandwick, (based in our Seattle office) predicts what’s next in tech. We are living in the midst of a powerful technological revolution that dwarfs, yet builds on, everything that has come before. That makes predicting...

    Full Story

  • social

    1st Take with George Snell: Putting the ‘Public’ in Public Relations

    In a hyper-connected world, it’s become critical for PR campaigns to integrate digital content and engage with target audiences via social media. But it takes more than setting up a Facebook page or Twitter handle to make an impact. In today’s world, you need to provide the...

    Full Story

  • 11.11.11

    11.11.11 – Overkill or Opportunity?

    Congratulations. We’ve made it through the first few hours of 11.11.11 and there have been no major natural disasters, no meteors hitting the earth and no indication of an impending plague. On the other hand, I have seen no news today about achieving world peace,...

    Full Story

  • AndyPolansky

    1st Take with Andy Polansky: Global Agency Collaboration

    As president of Weber Shandwick, it’s Andy Polansky’s job to support and align with the amazing work flowing throughout the agency’s numerous worldwide locations. Andy recently visited the Seattle office to help toast our 15th Anniversary and share insight around the agency’s ongoing global collaboration efforts. In this...

    Full Story