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Posted on March 22, 2012 | No CommentsAt Weber Shandwick we’re true business partners with our clients. For every press release we write or social media community we manage, there are just as many discussions about how to integrate with the rest of the client’s marketing mix. And being part of developing...
Posted on March 21, 2012 | No CommentsFor years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending...
Posted on March 11, 2012 | No CommentsThere are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but according...
Posted on November 2, 2011 | No CommentsRecently, personal tech enthusiast site TheVerge.com launched to a captive audience. Led by frequent Jimmy Fallon show guest and former Engagdet.com editor-in-chief Joshua Topolsky, the site has acquired some great talent, including mobile guru Chris Ziegler and tablet expert Joanna Stern. One thing in particular...
Posted on September 28, 2011 | No CommentsAs I start on my second decade working at Weber Shandwick, it recently struck me that I have only worked on virtual teams. My career at Weber Shandwick Seattle has given me the opportunity to work with more than 25 other offices worldwide (I counted!),...