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Author Archive
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#CMAD: Day
Posted on January 25, 2013 | No CommentsEver wanted a glimpse into the day-in-the-life of a community manager? We're breaking it down in celebration of #CMAD. -
15 Tips to Help Launch Your Communications Career
Posted on December 7, 2012 | 4 CommentsWe recently presented at a UW’s PRSSA meeting to discuss the transition from college to agency life and broke it down into 15 tips. We focused on three phases – how to brand yourself, tips on getting an internship and tips for navigating agency life. They seemed to catch on, so we're sharing them widely. -
Top 4 Industry Truths Digital Communicators Should Know
Posted on November 2, 2012 | No CommentsWeber Shandwick's top takeaways after attending the two-day Seattle Interactive Conference. -
Nonprofit Spotlight: Camp Korey
Posted on March 13, 2012 | 1 CommentAs part of our nonprofit spotlight series, our social impact team recently had the privilege of chatting with Justin Huguet, marketing & communication coordinator for Camp Korey. Camp Korey is a non-profit focused on children with serious and debilitating illnesses that operates year round, offering... -
Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives
Posted on March 2, 2012 | No CommentsOn Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather... -
Networking is the Name of the Game
Posted on December 7, 2011 | 2 CommentsLast night, Scott Meis, Katie Traut and I headed to a University of Washington PRSSA meeting to give our “Brand U” presentation on personal branding. While our presentation was geared towards students about to graduate, the principles of personal branding are important at any point... -
Storytelling for Social Impact – 3 Great Examples
Posted on October 17, 2011 | 1 CommentGood storytelling is essential for transmitting messages across different platforms and to various audiences. The use of excellent video is no exception. We live in a world where thousands of nonprofits and social impact organizations are fighting for their messages to be heard. While we... -
Mashable’s Social Good Summit 2011 Recap
Posted on September 27, 2011 | No CommentsLast week, Mashable, the United Nations Foundation and 92nd Street Y teamed up to host the 2nd annual Social Good Summit, held during UN Week where global leaders converge to debate the most pressing issues of the day. The Social Good Summit capitalizes on this global... -
ONE Campaign Engages Mom Bloggers to Ignite New Audiences
Posted on August 4, 2011 | 1 CommentShifting up the global development conversation, ONE, a grassroots advocacy organization that fights extreme poverty, sponsored 10 Mom bloggers to travel on a week-long trip through Kenya. The campaign sought to connect moms all over the world to show what life is really like for... -
Seattle Millennials Like to Party With A Purpose
Posted on June 13, 2011 | No CommentsOn June 17th, 1,000 young professionals of Seattle will gather at McCaw Hall for a party like no other. Breaking down the barriers between science jargon, advanced degrees and age, Party With A Purpose aims to ignite a new generation of global health advocates who...
