Author Archive

  • Engagement Feature 3

    Wanna Get Engaged?

    We hope so. That’s why our Weber Shandwick Seattle office is hosting an Engagement Party on Thursday, May 30th from 6-9pm. Our Chairman, Jack Leslie will be in town discussing the new Rules of Engagement. And YOU, our Weber Shandwick Seattle blog readers, are invited!...

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  • SolarPanels

    Time to Ramp Up Public Relations for the Cleantech Industry

    Yes, it’s true. The Cleantech industry needs some PR. It is unfortunately getting a bad rap with the downfall of solar giant Solyndra – the biggest story impacting the industry since the BP oil spill. For those needing a refresher – the solar company failed...

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  • Weber Shandwick Seattle - The Next 15 - CleanTech

    The Next 15 – Predicting the Future of CleanTech Communications

    Fifteen years ago the cleantech sector as we know it today did not exist. Green and “clean” were relegated to the tree huggers and granola hippies of Big Sur. But as more scientific research pointed to climate change, and people realized that our oil reserves will one day dry up, a plethora of politicians, celebrities and even businesses took up the cause and began to shift the public’s view. People are starting to think differently – companies are starting to think about “greening operations,” people are exploring new technologies such as the electric car or solar panels and society is embracing new practices such as recycling – and in some cities like Seattle – even composting.

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  • HAL Amsterdam

    PRSA Puget Sound Event Dives Deep on Lifestyle Branding

    We boarded Holland America’s Amsterdam Cruise Ship for this month’s Puget Sound PRSA event, which focused on Lifestyle Branding in the Travel & Hospitality industry. We experienced fabulous food, impeccable service and a character of a guide who helped us navigate our way from the...

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  • You lookin at me?

    “Weber Chicks” Embrace the Urban Chickens Movement

    There are three of us at Weber Shandwick Seattle who’ve embraced the Urban Chicken movement. We call ourselves the “Weber Chicks.”

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  • EarthDay2

    Weber Shandwick Seattle Turns Earth Day Into Earth Week!

    Happy Earth Day! Today we celebrate awareness and appreciation for our natural environment. While this annual tribute is an incredible way to elevate the issues, it’s important that we recognize our impact the other 364 days of the year. As an office dedicated to reducing...

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  • reinventing fire

    Amory Lovins on Sustainable Business

    This week, more than 130 cleantech leaders gathered to listen to renowned sustainability consultant Amory Lovins at the Northwest Energy Angels (client) luncheon hosted at REI.  Lovins, who dropped out of Harvard but has 11 honorary doctorates, 29 book titles in his name (working on his...

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  • lunch2

    1st Take with Cathy Calhoun: Socializing School Lunch

    No marketing secret sauce was needed at the School Nutrition Association’s Child Nutrition Industry Conference. Weber Shandwick’s North American President Cathy Calhoun showed an audience of 250+ school administrators, school districts and lunchroom advocates how mainstream social media tools like Facebook and Twitter can help...

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  • GreenBuild logo

    GreenBuild 2010

    This week the U.S. Green Building Council hosted its annual GreenBuild Conference – the largest show dedicated to green building. With Colin Powell as the key note speaker, nearly 30,000 attendees and more than 1,800 exhibitors showcased green products from building materials to renewable energy technologies - this...

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  • Solution Lab

    Sustainability – Not Just An Add On

    Last week I was fortunate to attend the Green Business Network’s Solution Lab 2010  – an “unconference” that brought dozens of people together to address today’s  business sustainability challenges. The unique format allowed for serious networking and problem solving: we sat in small working groups...

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