Author Archive

  • Spaceman

    The New Language of Scientific Communications

    As communications professionals – particularly in an agency setting – we pride ourselves on our ability to pivot at a moment’s notice, adapting to new conditions with speed, agility and aplomb. But if anyone can knock us down a peg, it’s Sonia Singhal, a Ph.D....

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  • Pac-Man3

    Astronaut Ice Cream, Punky Brewster and You: Why Trends Matter

    If you’ve found yourself daydreaming of late about Pac-Man and classic WrestleMania, you’re probably not alone. It’s no secret the ’80s have come back in full force, with signs manifesting across all pop culture mediums: From the popular sci-fi novel “Ready Player One” to the...

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