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Author Archive
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What I Don’t Hate About CES
Posted on January 9, 2013 | No CommentsI’ll admit that I love to hate CES as much as everyone else. The lines for everything from check-in to taxicabs are too long, the working hours are even longer and God forbid for PR people – the news doesn’t always match the hype. But despite the... -
The Newest Oldest Rule of PR: Engagement
Posted on August 2, 2012 | 1 CommentIn the beginning, there was the pitch. Elevator pitches, reporter pitches, fastballs and curveballs. The definition of a good PR person was based on the impact of their pitch – to journalists who would then write an article based on that pitch’s spin. Then came... -
How to Make the Most of Mobile World Congress
Posted on March 6, 2012 | No CommentsHaving just wrapped up a very enjoyable three days at Mobile World Congress in Barcelona, it is a good time to reflect on what can make this show a success for marketers and companies. Collide Industries to Create Big News. One of the big themes... -
At Mobile World Congress, Meet Social Machines. Your Next Client.
Posted on February 29, 2012 | 1 CommentAt Mobile World Congress, Ericsson introduced a new social network for devices that mirrors how real people communicate. We’re preparing to help those devices develop influence, accumulate ‘likes’ and get connected. Communications brethren, I’ve met our next client, and the conversation was a bit one-sided.... -
Three Lessons to Learn About Connected Consumers
Posted on February 28, 2012 | No CommentsWeber Shandwick Seattle's Brooke Shepard reports on lessons learned about connected consumers from Mobile World Congress. -
What We Can Learn From Watching the Oscars
Posted on February 27, 2012 | No CommentsWeber Shandwick Seattle's Executive Creative Director, Brooke Shepard, breaks down the "Rule of Oscar" as a mechanism of influence.
