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Posted on January 9, 2013 | No CommentsI’ll admit that I love to hate CES as much as everyone else. The lines for everything from check-in to taxicabs are too long, the working hours are even longer and God forbid for PR people – the news doesn’t always match the hype. But despite the...
Posted on March 6, 2012 | No CommentsHaving just wrapped up a very enjoyable three days at Mobile World Congress in Barcelona, it is a good time to reflect on what can make this show a success for marketers and companies. Collide Industries to Create Big News. One of the big themes...
Posted on February 28, 2012 | No CommentsWeber Shandwick Seattle's Brooke Shepard reports on lessons learned about connected consumers from Mobile World Congress.
Posted on February 27, 2012 | No CommentsWeber Shandwick Seattle's Executive Creative Director, Brooke Shepard, breaks down the "Rule of Oscar" as a mechanism of influence.