Audience Insights Archive

  • Surround your Audience

    The Future of Entertainment—Three Ways to Surround Your Audience

    Posted on April 5, 2013 | No Comments
    We’re on information overload. This trend is nothing new, but it’s also not going away and it’s something we need to continue to think about as communications professionals. The ability to access information we want is no longer enough. Now, we want information we didn’t...

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  • Pac-Man3

    Astronaut Ice Cream, Punky Brewster and You: Why Trends Matter

    Posted on February 4, 2013 | No Comments
    If you’ve found yourself daydreaming of late about Pac-Man and classic WrestleMania, you’re probably not alone. It’s no secret the ’80s have come back in full force, with signs manifesting across all pop culture mediums: From the popular sci-fi novel “Ready Player One” to the...

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