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FollowTheFrog

Weber Shandwick Seattle takes an integrated approach to communications. We engage, always. We spark conversations, keep them going and turn ideas into global movements.

Why This Nonprofit Video Rocks

August 21, 2013

Last week, our Social Impact team was passing around the Rainforest Alliance’s award-winning Follow the Frog video as a source of quick inspiration. We could get tactical here and breakdown all the nitty gritty details about why this video was a grand success, but it boils down to one key attribute – fantastic storytelling.

In our cluttered YouTube world, thousands of really bad brand videos are uploaded on a daily basis. This is one of the standouts that makes you appreciate great creativity, brand integration and flawless execution from a fantastic nonprofit. Get inspired.