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Robin Held

Weber Shandwick Seattle takes an integrated approach to communications. We engage, always. We spark conversations, keep them going and turn ideas into global movements.

Four Peaks Spotlight: Robin Held

January 31, 2013

Continuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19, seeks to empower young women from diverse communities to realize their talent and influence through media production. We had the opportunity to ask Robin a couple questions about the Reel Grrls approach to storytelling; check out what she had to say:

Q: What tactics do you utilize to tell the Reel Grrls story among a young target audience?

A: We have a wide range of social media outlets – from Facebook and Twitter to Vimeo and Instagram. As far as reaching potential participants and turning girls in our region into Grrls who are taking classes, coming to events, and learning new media skills — we rely deeply on word of mouth from current Grrls, community partners and outreach to teachers, school counselors, parents and other individuals working in youth development.

Q: How do you build a community of advocates in the Seattle area?

A: We recognize the value of the work others in our community are doing for women and girls, and we commend them for it — publicly, whenever possible. We try to demonstrate the value of our mission in all the work we do — of course in workshops and classes, but also in working with clients to create videos that help them tell their stories. We’re also making new advocates by simply opening up the doors and showing more people what we do! Most recently, we’ve been hosting community open houses, and inviting colleagues, friends, and neighbors in – so we can show them our space, allow them to view some Grrls-made work, and see what happens here – in person.

Check out Robin’s Four Peaks episode on Northwest Cable News (Comcast, Channel 2) airing February 2nd at 4pm and February 3rd at 9pm. Previous shows stream on uwtv.org/fourpeaks.