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Trending Tech: Bringing Sexy Back to MySpace, Yahoo’s Turnaround Plan, Wal-Mart Versus Amazon and Apple’s Apology

September 28, 2012

This week’s top newsmaker is MySpace. Justin Timberlake stole the attention of media and social media users alike as he announced the new redesign of MySpace. Other top tech news include Marissa Mayer’s turnaround plan for Yahoo, Wal-Mart’s boycott of Amazon products and RadioShack’s resigning CEO. Moves by IBM, Google and Samsung and as always, Apple, also made headlines.

10. IBM Acquires Butterfly Software for Data Analysis and Advanced Storage Capabilities
IBM has acquired Butterfly Software, a privately held data analysis and migration software company. Headquartered in England, Butterfly’s main feature is its ability to migrate data center infrastructures. This follows IBM’s acquisition of Kenexa last month and is part of their strategy to embed themselves in the analytics market.

9. Apple CEO Apologizes for Maps App: It “Fell Short”
After a week of horrible reviews and angry iPhone users, Apple’s CEO Tim Cook publicly apologized for the company’s new maps app. In a letter to customers, Cook writes that the maps application “fell short” of Apple’s commitment to provide the “best experience possible.” Until the app will be fixed, Cook recommends using Bing, MapQuest and Waze, or Google or Nokia maps.

8. The CEO’s Guide to Understanding Pinterest’s Value
Pinterest is more than just a new online fad; it’s a proven traffic generator.  CEO.com and DOMO.com developed an infographic that demonstrates Pinterest’s importance to businesses.  With over 23 million users that drive 27x the revenue per click than Facebook, brands can’t afford to not use Pinterest.

7. 50% of Consumers Value a Brand’s Facebook Page More Than Its Website
Lab42, a market research company, surveyed 1,000 social media users about how they interact with brands on Facebook. 87% of respondents “like” brands on Facebook and 82% believe it is a good place to interact with brands. With 50% believing a brand’s Facebook page is more useful than its website, having a Facebook presence is more important than ever.

6. Samsung Seeks New Trial in Legal Feud with Apple
Samsung and Apple’s legal war over smartphone and tablet patents is not over yet. Samsung is calling jury misconduct on the $1 billion verdict in favor of Apple.  Apple will also ask for more damages from Samsung that would result in a final judgment worth $1.5 billion. The new trial is set for December.

5. Iran Blocks Google As It Prepares to Launch Its Own Internet
On Sunday, Iran’s Government announced their switch to a domestic Internet network blocking Google and Gmail. Some believe this is a bid to improve cyber security while others fear it is the latest in government control due to YouTube showing anti-Islam videos. The domestic Internet network is said to be fully implemented by March 2013.

4. RadioShack CEO Steps Down As Company Tries to Hasten Revival
After a recent drop in shares and other setbacks, James Gooch has stepped down as RadioShack’s CEO. The board decided that the timing was right in order to address the company’s challenges. CFO Dorvin Lively will be the acting CEO until a permanent hire is made.

3. Inside Wal-Mart’s War Against Amazon
Wal-Mart stores will no long sell Amazon.com eReaders and tablets, but will continue to carry a broad assortment of other tablets. Wal-Mart is the second behind Target to make the decision to boycott Amazon products due to its increasingly competitive stance. Will Amazon open its own stores to fight back?

2. Marissa Meyer’s Plans For Yahoo
On Tuesday, Marissa Mayer held an all hands meeting to announce her turnaround plan for Yahoo.  Marissa kept the details broad, but focused on the areas of personalization, user growth and ad sales, mobile, and acquisitions.  Marissa Mayer also announced a new CFO; Yahoo has hired technology industry stalwart Ken Goldman to replace Tim Morse as CFO.

1. Justin Timberlake Is Bringing Sexy Back to MySpace
MySpace, now part-owned by Justin Timberlake, has announced its fourth major redesign. MySpace aims to put music at the heart of the network, displayed in their sneak preview. Although the release date is still unknown, it has caught the attention of media and social media users alike. Is it too late to “bring sexy back” to MySpace?

Disclosure: Samsung, RadioShack and Amazon are Weber Shandwick clients