1st Take with Jason Wellcome: Digital Media’s PR Takeover

Digital Rebel

“PR professional is no longer an accurate term to talk about what we do,” says Jason Wellcome, SVP of Digital Communications at Weber Shandwick.

In this edition of 1st Takes, Jason describes the changing face of PR, and the crucial role that digital media plays in making an impact.

Image courtesy of ssoosay.

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About the Author

As part of the Weber Shandwick Cleantech team, Shelby supports the execution of global public relations and communications programs for cleantech clients who are leading the way in renewable energy, biofuels and green building.